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 THE Gallery

THE Gallery

UN LIEU, UN STYLE, UNE SIGNATURE

First contemporary artist to design his own gallery, Fred Allard unveils in Nice, his hometown a unique space run by his team and curated by his daughter.

More than just an exhibition space, it's an immersion into his world where radical aesthetics, pop culture, and a love for beautiful things collide. Every detail is thoughtfully crafted by the artist. Every piece holds meaning. Here, you step into the intimate universe of a creator who breaks the rules with both power and precision.

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Much more than a gallery, a must-visit destination.

Here, you’ll discover Fred Allard’s signature collection: the iconic Paper Bags, exclusive capsule collections, and other works that can only be seen at this location.

What truly sets the space apart is its scenography. The gallery is designed like the interior of an apartment, each piece of furniture, every object, and every light has been carefully selected.

You’ll find personal items Fred has collected over time: books, rare artworks, a Chanel skateboard, and even a sculpture by Daniel Arsham.

In this space, dedicated ambassadors welcome every visitor and collector. They know each piece, each object, every story, every technique, every secret.

The “Vide ton Sac” lounge, by appointment only, for your story.

A private space, designed as a moment of dialogue with the artist.
The "Vide ton sac" experience is a bespoke artwork, crafted from your personal objects and your story.

This intimate lounge also showcases creations made in collaboration with iconic personalities such as Charles Leclerc, Fabio Quartararo, and Raphaël Varane, along with a curated selection from Fred Allard’s private collection.

A rare, intimate, and deeply singular experience.

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